Title Account Director
Categories Advertising Technology, Business Development, Campaign Management, Client, Digital Marketing, Media Agency-Cross Media/ Offline

Our Client

Our Client is a leading global marketing and media services network .

The Role Objective

Working closely with the Business Director, central Strategy team, media managers and execs, the AD  sits right in the heart of the team and as such, this is considered a key position. 

Specifically, the AD will be responsible for developing and selling into the client integrated POE plans and be able to develop a channel short-list, identify a role for channels, determine the shape of the Consumer Journey and articulate a phasing and weighting strategy

Responsibilities & Behaviours

The core responsibilities and behaviours of the Account Director are;

Connects Channels – Consistently demonstrates an understanding of the relationship between POE in their media planning

Generates New Thinking – Motivates and inspires internal teams in order to improve the overall output of our media planning

Collaborative – Works collaboratively with Client Leader & Exchange Leaders to form a senior Mindshare client team focused on improving the agencies output

Drives Change – Consistently demonstrates an understanding of new technologies / platforms and channels and successfully integrates them into comms plans

Builds Relationships (media owners) – Builds transformational senior relationships with the media owners that help to transform our thinking

Builds Relationships (clients) – Develops positive relationships with clients (Brand manager level focus and above) through consistently innovative and effective media planning

Builds Relationships (internal) – Develops strong relationships with peers from the other departments to pioneer a step change in our output

Analytical – Rigorously applies the relevant tools and systems to justify planning decisions, and champions the team and wider agency doing so

Results Orientated – Understands how Paid drives Owned & Earned in order to predict results

Commercial Awareness – Creates revenue opportunities for Invention, Social and Business Planning teams

Develops Talent – Champions learning & development within the team

Raises The Teams Profile – High level involvement in new business pitches

Understands New Trading Models – Has a comprehensive understanding of new trading models and their significance to the media plan

 

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