Title Account Manager
Categories Australia, Media Agency-Cross Media/ Offline
Location Sydney

Client

Our client is one of Australia’s largest Global Media Agency and has a broad range of prestigious clients on board.  This allows them to push the boundaries on creativity, innovation in everything they do.  This agency is driven by their vision to explore new possibilities, challenge ordinary thinking and deliver exceptional results.

Key Responsibilites

Origination of the Media Plan

  • Working with the Account Director(s) and client to create clear and coherent plans that bring the media strategy to life
  • In-depth assessment of all candidate media options and detailed recommendation of proposed communication solutions
  • Involvement in creative development workshops as required
  • Working closely with the Account Director(s) in your team to ensure smooth and relevant translation from strategy to plan
  • Assess, identify and recommend creative media initiatives that deliver greater strategy depth and impact to the media plan
  • Undertake the implementation of agreed initiatives, including the briefing of third parties, as and when required

Management of the implementational process and client relationship management

  • Origination of detailed briefs for relevant third party units (e.g. the Buying Unit, Direct etc), working with the Account Director(s)
  • Day to day management and ownership of implementation process. Ensure brief is delivered / brought to plan, within appropriate criteria (budget, target …)
  • Principal client contact for the whole implementation process (from presentation of detailed recommendations to negotiation and inventory management issues)
  • Collation and reporting of competitive data (when relevant)
  • Timely delivery and upkeep of all relevant reporting systems and templates (media plans, contact reports, status reports)
  • Post campaign reporting that quantifies the value of the media strategy

Development and direction of Act Assistant

Clear delegation and clarity when it comes to all basic tasks so AM is able to step up taking on more responsibility from AD

 

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