Title Account Manager
Categories Business Development, Campaign Management, Client, Media Sales
Salary tbc
Location LONDON

The Opportunity

Account Manager at prestigious national press.

The purpose of this role is to generate audience experiences via branded content and sponsorship opportunities across all our clients platforms by selling creative media solutions to media agencies, specialist agencies and clients

The Account Manager has prime responsibility and accountability for the development and implementation of a creative  strategy that builds business between our client and their clients with their designated agencies.

Key responsibilities and accountabilities

·         Represent the client to an agency portfolio and clients (with a branded content focus)

·         Facilitate brainstorms to generate innovative content ideas.

·         Generate branded content revenue from sponsorship and other content ideas. Write market-leading proposals, pitch, negotiate, plan and implement campaigns.

·         Drive branded content solutions into all areas of our client output including integrated campaigns across print, online, mobile and emerging platforms, responding to client’s needs in a creative and innovative manner.

·         Work with project management team, remain sales lead throughout delivery

·         Liaise with Commercial content delivery team, Editorial, Technology, Product, Marketing and other relevant departments.

·         Generate new business and contacts through proactive meetings and ideas with agencies and clients.

·         Business plan and forecast.

Key contacts and relationships (internal and external)

  • Key personnel at advertising agencies. Focussing especially on specialist sponsorship, promotion and branded content teams and client direct relationships where appropriate
  • Relevant stakeholders in the company both within the commercial departments and outside

Skills and Experience

 

  • Relevant Media Sales experience (working for a Media company in a Sales role) or agency background with client facing role
  • Experience of working with branded content / sponsorship
  • Working knowledge of media industry
  • Existing client contacts list advantageous
  • Media related qualification                                       
  • Proven track record in branded content and sponsorship
  • Understanding of the editorial integrity of the company

Skills

  • Media planning
  • Verbal reasoning skills
  • Project management skills
  • Experience and expertise in proposal writing
  • Lateral thinker
  • Innovative and creative thinking style
  • Organisation skills
  • Attention to detail
  • Strong communication skills and ability to deliver highly nuanced messages succinctly and interestingly
  • Capable of working quickly in a fast changing environment.
  • Comfortable with ambiguity
  • Diplomatic Approach
  • Excellent presentational skills
  • Verbal reasoning skills
  • Proposal and report writing skills
  • Negotiation and consultancy skills
  • Excellent presentation skills
  • IT skills
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