|Categories||Campaign Management, Client Services, Media Agency-Cross Media/ Offline|
Our Client is a leading global marketing and media services
This role sits within the Media Planning Team (MPT). The MPT take an approved Strategy, Target Audience insight and Comms Platform from the Strategy team and are then responsible for working with our specialists across all disciplines in order to develop fully integrated media plans.
The MPT are tasked with delivering market leading media plans that truly demonstrate the value of integration …. and win us awards.
The Media Planner must be able to explain both the art and science of their POE plan.
Science: is the demonstration through numbers that this POE plan will impact the clients business against its core metrics of brand performance and sales. The science is critical to justifying why every element of the plan is worth more as a whole than alone. The MPT need to learn why and how a POE plan would work better. They need to understand how paid drives owned and earned so that we can predict results.
The Account Manager in the MPT is responsible for the day to day management of the POE plan. The AM will be charged with leading the implementational planning process alongside working on client focused initiatives aimed at improving our understanding of how channels best connect together as well as working with new and emerging technology providers in order to see how their platforms can be integrated into award winning POE plans.
We are looking for someone with an understanding of the FMCG market, strong organisational skills, an ability to transfer insights into ideas and great attention to detail.