Title Broadcast Associate Director
Categories Media Agency-Cross Media/ Offline
Salary TBC
Location London UK

The Client

Our Client is one of the world’s leading independent media planning & buying specialist and the market-leader in digital and non-traditional media solutions. Owned by a global media group and listed on the London stock exchange, our clients network is more than 6,700 people in 130 countries worldwide across 170 cities. Our client has won numerous awards over the years, including agency of the year and more recently, campaign of the year at the Campaign awards!

The Opportunity

Our Client is looking for a Broadcast Associate Director to be a senior member of the Broadcast management team. You will deliver excellence in execution, and inspire your team and your clients with market leading planning & commercial innovation solutions. This is an interesting and challenging role and they are looking for an open minded thinker, with commercial nous and good client facing skills, who is steeped in Broadcast Trading and who can bring a fresh approach to broadcast planning and innovation. The emphasis will skew towards broadcast planning but there is also a clear need for good commercial understanding and trading experience across all broadcast media.

Key Responsabilities

  • Expert knowledge of all broadcast media
  • Best in class use of planning tools ensuring full integration of proprietary and industry standard tools
  • Knowledge of digital delivery, reporting , planning and monitoring tools
  • Work closely with the planning team to interpret briefs and deliver brilliant activation solutions based on our clients’ business requirements
  • Be seen as the senior broadcast planning representative in client meetings
  • Excited about delivering innovation as an integral part of Broadcast responses
  • Demonstrate an enthusiasm for pushing the boundaries of audio visual planning  beyond linear broadcast
  • Ensure that planned investment meets deal requirements and commercial targets
  • Engage credibly with senior clients & media owners
  • Excellent presentation skills
  • Work closely with Head of Broadcast and planners to maintain and grow strong client relationships
  • Immerse self and team in clients’ business, understanding their business challenges
  • Excellent relationships with senior media owners
  • Develop relationships to enhance the clients reputation as a fulcrum for planning and commercial thinking
  • Embrace a “commercially curious” approach to the broadcast investment
  • Be a driver of change and embrace new trading models and commercial practices
  • Take ownership of innovation and develop solutions beyond traditional displa
  • Team management and development
  • Inspire and develop direct reports and wider Broadcast team – lead by example
  • Deliver relevant ‘on the job’ training to drive collective team knowledge and expertise
  • Take personal responsibility for own development, learning  and personal objectives –  proactively seeking out new learning opportunities to drive performance in role

Key Skills and Experience

  • Negotiation skills
  • Client facing skills – ability to build rapports
  • Communication across al levels – internal and external
  • Project management skills
  • Be numerate and analytical
  • Be organised
  • Commercial nous
  • Strategic thinking
  • Strong interpersonal and presentation skills
  • Energised and enthusiastic


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