Title Business Director
Categories Business Development, Campaign Management, Client, Client Services, Media Agency-Cross Media/ Offline

The client

The Client is a leading global marketing and media services network.

Skills Required

Our client are keen to speak to people who are;

Experts and passionate about media.  The person will demonstrate a fundamental understanding of all key channels, how they work and what is possible plus be able to articulate how to incorporate new channels and platforms into the schedules

Drivers of change.  The persons  need to be ambitious for the agency and their clients, they need to push the Exchange to deliver new ideas and work more closely together to understand how their channels connect.  They will be experts in running brainstorms and encouraging idea generation

Great at building relationships.  They need to have relationships everywhere from clients to media owners and with all our internal depts.  They will spend time with clients and be responsible for selling the plan in to them.  They will develop strong relationships across the agency – being the glue that brings the rest of our departments together over the POE plan

The Specific Role

We require someone who can take their background of experience in DR planning across all media and understanding of the clients business challenges and multiple product communications, as detailed above. They will need to think adaptively in how we both plan and optimise media and message long and short-term. They will be able to see the synergies that brand and DR comms offers, and find ways of aligning them closely to mutual benefit, working with the other planners on the account.

The BD will manage a team of planners from AE to AD level, and report into a Media Planning Client Director and the Client Lead for the client. The successful candidate will be someone who has a great handle on due diligence and process, to ensure the day to day delivery on the account is maintained, and someone who has a strong knowledge of DR / Performance planning across channels to lead thinking and output on the client that delivers tangible business results.

The BD will also work closely with one of the Optimisation Directors at Mindshare. The optimisation planner is responsible for looking at live data to ensure the media mix and campaign is working as efficiently as possible. The BD should ensure that all media planning takes into account the relevant learning’s from the optimisation planner, for both live and future media plans.

 

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