Title Digital Marketing Manager
Categories Digital Marketing, Media Agency-Digital
Salary TBC
Location London UK

The Role – (Country) Digital Marketing Manager is a key role for our client. The candidate will take full responsibility for the planning, creation and execution of a range of country-specific online marketing campaigns. The candidate will also take full responsibility for the creation, updating and maintaining of onsite editorial content, as well as oversee all main online change and marketing activity working closely with the Group Online and Web Tech teams.  They also need to manage the proposed UX changes and it would be very help if they had experience of Digital Product development

Key Responsibilities:

  • Develop and implement an annual digital plan meeting measurable GA and revenue targets and retention.
  • Control budgets and report back results Vs targets on a monthly or pre determined basis
  • Day to day leadership of all digital marketing activities in their country market
  • Responsible for the overall digital performance of the country online channel
  • Primary point of contact with the Group Online Team
  • Delivery of online marketing techniques in their country market such as:
    • Display (using standard tracking supplied by Group)
    • Affiliates (using standard platform/guidelines)
    • Off page SEO (following guidelines supplied)
  • Creating, changing and updating content and overall customer experience on the website
  • Delivery of proactive social media engagement campaigns aimed at customers in country and communities/consumers before they arrive in country
  • Create and deliver a range of country marketing campaigns working with Group Online
  • Mine insights from a variety of data sources to use to build digital marketing campaigns
  • Drive high quality, converting traffic that delivers new customers to the country’s P&L
  • Online thought leader and specialist in online marketing for specific country market
  • They also need to manage the proposed UX changes
  • It would be very help if they had experience of Digital Product development

 

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