Title Digital Media Executive
Categories Media Agency-Digital, Media Owner

The Client

As part of a forward thinking and highly creative integrated marketing agency you’ll be responsible for the planning, buying and reporting of cross platform digital advertising campaigns across our exciting portfolio of arts and entertainments clients.

The Opportunity

An important aspect of this role will be ensuring that you are fully aware of the most effective and latest routes to market via digital media. Through your own research, and sustaining a culture of innovation and excellence in this field, you will keep the agency and our clients informed on the latest options and most efficient routes to potential audiences via the full suite of digital media options including real time bidding, exchanges, networks, site direct, social, VOD, mobile, tablet and new and emerging digital media channels. An understanding of wider digital marketing techniques is very desirable.The position requires an individual who can thrive in a fast-paced environment, have the ability to multi-task and prioritise across multiple projects.

Key Responsibilities

  • Planning and buying digital media campaigns using industry tools and previous campaign data
  • Ability to plan and buy a true blend of Brand and Direct response activity
  • Support the rest of the Media planning team to provide integrated cross platform campaigns
  • Delivering new or emerging digital media buys for our clients
  • Negotiate best value and rates with media owners
  • Set and oversee best practice in all digital media campaigns and own the internal process for digital media planning, buying and reporting
  • Coordinate with digital production teams on creative content to support digital campaignsSkills and Experience:
  • Experience of planning, buying, delivering and reporting on integrated cross media campaigns
  • Be extremely passionate and knowledgeable about digital media
  • Have 1 years’ experience within a similar role at a digital or integrated media agency
  • A great working knowledge of digital media channels and contacts within this industry
  • Working knowledge of mobile and tablet landscape and opportunitiesYou will be passionate about creative thinking and have a genuine interest for theatre, the arts including museums and galleries, and live entertainment.
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