|Title||Digital Planning Manager|
|Categories||Business Development, Campaign Management, Client Services, Digital Marketing, Media Agency-Cross Media/ Offline, Media Agency-Digital|
Digital marketing has become increasingly diverse, complex and important for clients. As a result investment into digital channels have increased and have developed a number of digital specialist teams, originated to support our clients more holistically within areas such as digital display, social media, content production, PPC, SEO, Affiliates, Analytics and Insights etc
In recognition of this shift we have created a Digital Planning team focused on connecting our specialist services from both a planning and executional perspective. The team will be responsible for developing campaign strategies, collaborating with specialist teams (and agency partners) and overseeing the delivery of connected 360 degree campaign plans that span all forms of digital. The Digital Communications teams will initially focus on the most progressive clients.
The Digital Planners will primarily be responsible for planning and delivering category leading digital campaigns for 1 to 2 of these clients. Their main focus will be to build excellent client relationships in order to sell in complex digital approaches to clients based on solid KPI’s & trust.
A key part of this role is to collaborate with specialist and activation teams in addition to working closely with Comms Planning and Digital Leads/Strategists. Having an informed opinion, excellent communication skills and digital expertise are essential.
The Digital Planner will report into the Digital Planning Director. They will be expected to work closely with the Digital Project Managers on their clients.