Title Head of Search
Categories Media Agency-Cross Media/ Offline, Search
Salary up to 65k

Our client is a specialist digital agency in west London and are in the top 20 UK agencies for search. They provide cutting-edge services including natural and paid activities, content network deployments, display campaigns and social media to a range of blue chip clients. They are now looking for someone to come in and lead their team and manage their search and other online marketing activities with responsibility for implementing and reporting on specific clients and their marketing campaigns and maximising the results of agreed strategies.

 

Position within the organisation
The Head of Search will report to the Managing Director, and is to manage the Search Team across both PPC and SEO

The Head of Search is responsible for the development of effective and efficient search marketing strategy encompassing paid and organic search, content marketing, social media marketing (including paid advertising into these channels) and remarketed display activity.

The Head of Search will work closely with Client Services Directors and other members of the accounts team to ensure that KPI and client expectations are met.

Responsibilities will include mentoring within the team and wider and search training across the agency, by conducting both formal and ad hoc knowledge transfer activities as well as identifying appropriate education courses and accreditation elements where appropriate.

Working with others

The Head of Search works closely with directly with clients and relevant Client Service Directors to ensure best practice delivery of appropriate marketing strategies and tactics.

Regular liaison with the Accounts Team is required to take briefs and provide information required for their clients, as well as to direct them on the best way to sell in search services to new and prospective clients. In addition, the Head of Search is expected to provide visibility of marketing performance and to equip account directors and the wider accounts team with the tools and information to allow them to operate as efficiently as possible.

Purpose of the role

The purpose of the Head of Search role is to help continue the building and management of search marketing functions that deliver against pre-defined targets equally from a digital communications and business perspective.

Key focus areas include analysis and optimisation, thus aiming to make campaigns work harder and deliver effective KPI-measured performance. The Head of Search will also play a key role in ensuring seamless integration between offline and online planning and buying, ensuring clients maximise all opportunities.

Key responsibilities

Key responsibilities incorporate the following aspects:

  • To continually demonstrate agency values, specifically innovation, service, quality and thought
  • To gain and maintain complete knowledge of clients’ business and their audiences
  • To keep the team up to date with media and digital technology innovation
  • To identify and develop high level relationships with strategic partners
  • To develop the agency’s profile within the sector through the provision of collateral to support PR and other activities
  • To manage and process client activities and requests from the business and allocate, schedule and process all work accordingly.
  • To proactively manage client requirements
  • To identify new business opportunities and communicate this appropriately within the organisation to ensure that they are acted upon
  • To contribute to pitches
  • To develop and refine presentations
  • To report on job progress
  • To report on client activity to the agency executive management team
  • To ensure in-house systems are kept up to date
  • To adhere to in-house working processes
  • To communicate up/down and across the organisation promptly and accurately

    Experience

    Key requirements
    Experience levels required to fulfil the Head of Search role comprises a detailed and profound understanding of the digital media marketplace on a large scale built over at least six years within a specialist online media agency or the online department of a leading media agency. Typically from an account direction background, experience would have been developed working on medium to heavyweight brands in the UK (or relevant international) marketplace.

    The successful applicant must have complete understanding of all aspects of paid and organic search marketing especially the consequences of recent Google changes and remedies for websites that fall foul of Google penalty. The candidate will have experience running content marketing campaigns on a large scale and ideally have experience delivering biddable media into social and display networks.

    It is expected that the successful candidate will be GAP qualified and have deep understanding of Google Analytics and campaign management systems.

    And finally…

    • Passionate about digital innovation
    • Numerate and creative
    • Challenges convention
    • Excellent communication skills
    • Obsessed with the detail that determines product success
    • Demonstrably ambitious

 

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