|Title||Head of Search|
|Categories||Media Agency-Cross Media/ Offline, Search|
|Salary||up to 65k|
Our client is a specialist digital agency in west London and are in the top 20 UK agencies for search. They provide cutting-edge services including natural and paid activities, content network deployments, display campaigns and social media to a range of blue chip clients. They are now looking for someone to come in and lead their team and manage their search and other online marketing activities with responsibility for implementing and reporting on specific clients and their marketing campaigns and maximising the results of agreed strategies.
Position within the organisation
The Head of Search is responsible for the development of effective and efficient search marketing strategy encompassing paid and organic search, content marketing, social media marketing (including paid advertising into these channels) and remarketed display activity.
The Head of Search will work closely with Client Services Directors and other members of the accounts team to ensure that KPI and client expectations are met.
Responsibilities will include mentoring within the team and wider and search training across the agency, by conducting both formal and ad hoc knowledge transfer activities as well as identifying appropriate education courses and accreditation elements where appropriate.
Working with others
The Head of Search works closely with directly with clients and relevant Client Service Directors to ensure best practice delivery of appropriate marketing strategies and tactics.
Regular liaison with the Accounts Team is required to take briefs and provide information required for their clients, as well as to direct them on the best way to sell in search services to new and prospective clients. In addition, the Head of Search is expected to provide visibility of marketing performance and to equip account directors and the wider accounts team with the tools and information to allow them to operate as efficiently as possible.
Purpose of the role
The purpose of the Head of Search role is to help continue the building and management of search marketing functions that deliver against pre-defined targets equally from a digital communications and business perspective.
Key focus areas include analysis and optimisation, thus aiming to make campaigns work harder and deliver effective KPI-measured performance. The Head of Search will also play a key role in ensuring seamless integration between offline and online planning and buying, ensuring clients maximise all opportunities.
Key responsibilities incorporate the following aspects: