Our client believes they differentiate their selves in the market by bringing the most innovative solutions to our clients. The Innovation team is all about making new exciting ideas come to life, doing something that hasn’t been done before to deliver better results for our clients.
At its core the purpose of the role is to:
- Drive original thinking – looking to make new connections and challenge clients and the agency to do things differently
- Create new revenue streams – develop solutions that go beyond standard media and pull in the expertise of the wider group to drive additional revenue
- Be connected – regularly meet with media owners, tech start ups and key specialists in the wider group to stay abreast of developments to bring new thinking into briefs. Work closely with strategists and planners to understand client’s business challenges and spot opportunities
- Be an ambassador for new 10% technology – able to talk about the latest developments in digital media and technology and the impact it will have on consumers.
- Brilliant solutions – answering briefs and presenting solutions to clients that realise the true potential of technology and media, then being able to make those ideas happen through our partners.
Delivering Innovative Client Solutions
- Work closely with the Creative Solutions Team to create more innovative partnerships, that go beyond paid media
- Identify and champion new services (e.g. social, mobile, content, data, gaming, etc) into key clients that drives additional revenue for the company
- Develop and present proposals that bring to life the idea and how it can be delivered
- Forge strong working relationships with key media and technology partners
- Build strong working relationships with Tech City and the various start-up communities that exist there
- Be seen by the client as the go to person for new thinking and developments relevant to their business and target audience
Skills and Experience
- An original thinker – looking to make new connections and someone who gets excited about new solutions
- Constantly curious – in how the world of consumers is continually changing and the effects this could have for communications and our clients’ businesses.
- Proactive with an eye for detail – someone who creates and follows up on opportunities to make things happen
- Think beyond the norm – understand how brought, owned and paid for channels interact and will have delivered numerous campaigns that tap into all three
- Plugged into the latest thinking in the industry and beyond – up to date and well read
- Passionate & Enthusiastic – for our industry and our clients
- Confident – a fluent, persuasive and experienced presenter able to engage with clients at a senior level