Title Insight Director
Categories Media Agency-Digital
Salary Up to 45K depending on experience

Key Responsibilities

Generate income and provide insight support for clients and designated communications planning teams.

  • Identify opportunities to sell in our Insight research tools into planning teams/clients to drive revenue and reach our set income targets
  • Own and manage these bespoke research projects from client debrief to results presentation.
  • Identify the correct route of research for any research objective, write proposals, questionnaires, discussion guides, conduct research, and present back to clients.
  • Take ownership of relevant Insight & agency initiatives
  • Work closely with key teams within the agency such as Strategy and DataScience to ensure progressive collaboration on projects
  • Help identify opportunities when SBU’s can work together (e.g. DataScience, Campaign Management, FUSE) to fulfil our client’s objectives and improve our solutions ‘toolkit’
  • High involvement in pitch work, working as designated insight pitch leader where necessary
  • Represent Insight within in the media research industry at a senior level

Specific Skills

  • Confident quantitative and qualitative researcher, with excellent knowledge of all research methodologies and application (suitability of different research techniques for different needs).
  • Able to pro-actively identify insight needs & opportunities within the agency, and consequently sell in relevant tools and services (to generate income, improve client relationships and strategic communications planning).
  • Have excellent understanding and relationship with other SBUs/Omnicom Insight teams, suppliers, external research companies, relevant advertising and media bodies (e.g. IPA) to be able to spot opportunities for collaboration, improve efficiencies & processes, generate income and continually progress our own insight offering.
  • Autonomously be able to own and manage all stages of research projects from client briefing, proposal writing, researching to presenting back results.
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