Title International Account Director
Categories Campaign Management, International Roles, Media Agency-Cross Media/ Offline

 

The Client

Our Client is a thriving international media network.They are a Human Experience Company and their dream is to grow their clients’ business by transforming behaviour through uplifting, meaningful Human Experiences. They believe experiences matter, they enhance lives and build brands.

We look for people who are fearless, dynamic, streetwise, human, relentless, transformational, tribal and switched on as it helps us deliver our unique approach –moving beyond planning and buying static media to designing dynamic interactions.

Key Accountabilities

As an International Account Director you will report directly into the Business Director, with training and guidance from across the team. The role is to support in the day to day running of the global digital account.

The main requirements of this role are:

  1. To manage and develop the client relationship and ensure delivery of best in class Integrated media strategy, planning and buying.
  2. Constantly and consistently provide proactive thought leadership as to how to move the client’s media strategy, campaign effectiveness, and reporting and analysis forward.
  3. To move the client to a Content Marketing led media strategy which embraces a Paid Owned and Earned media approach and positions as a thought leader in the Financial Services Industry.
  4. Lead and deliver Global trading deals with key Blue Chip media owners.
  5. Manage and mentor a team on a day to day basis including AM’s AE’s and Ad ops executives. Develop, train and help to grow them.
  1. Aid in coordination, guide and lead strategy and planning in other MV markets.

In addition, you will be charged with:

  • The responsibility for learning about and understanding the financial industry and keeping up with developments across media and competitors. You will have a deep knowledge of your clients’ specific business and communication needs and target audiences
  • Building strong relationships with team members, partner agencies, media vendors/owners and clients (where appropriate) by demonstrating digital media strategy and planning expertise, and delivering POVs and strategies/plans with strong rational linking to the business and communication objectives 
  • Ensuring that your tasks are carried out in time based on timelines and your clients’ and team’s priorities by holding regular status meetings, managing up and ‘keeping a pulse’ on work and priorities around you
  • Liaising with creative agencies as necessary to ensure media strategy and creative work is aligned and on strategy.
  • Learning how the agency functions, where to go for what, who is responsible for what you learn, how to operate in the business world and how to work in media.  You make it your business to know everything about your client’s market as well as your own.  You avidly read trade press articles to soak up as much knowledge past and present as possible for use now and in the future
  • Participating in internal and external meetings regarding current projects, future possibilities – briefs and brainstorms.
  • Carrying out regular and ad hoc tasks specific to your clients as directed by your line manager and team
  • Being pro-active.  You take an active role in helping your team to get their work done better and more quickly; bringing your energy, enthusiasm and ideas.

Who are they looking for?

The ideal candidate should have 6+years of cross platform media experience.  Dedicated digital media experience is a must. But they should be experienced in planning and buying Press, OOH and other media platforms, and understanding how they work together to develop a truly integrated campaign. Mobile media experience is desired, as is social media experience (we don’t expect specialism in these fields, but the candidate should be able to talk confidently on them in front of a client). Experience in running Global trading deals with multiplatform media owners is desirable. Experience managing a team of varying levels of experience is a must. Attention to detail, comfort with numbers and ability to draw conclusions based on different types of information or data is a must. Outstanding communication, a natural coordinator and excellent interpersonal skills must be an inherent part of who you are.

This person could come from a media agency/communications agency background or from another marketing discipline, provided they can demonstrate they have the skills and knowledge we require.

As an International Account Director you will also need to demonstrate enthusiasm for the job and a willingness to learn.

Your specific performance will be outlined in your quarterly appraisals assessment, but measurement will include: planning, activation, organisation skills, attention to detail, client servicing skills, media knowledge, network coordination, reporting and analytics and administration / quality control and delivery of product that continuously exceeds expectations.

 

 

 

 

 

 

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