|Title||Media Implementation Manager|
|Categories||Client, Media Agency-Cross Media/ Offline, Media Owner, Media Sales|
Our Client is a vibrant and very successful medium-sized media agency. It has been the UK’s fastest-growing media specialist for 3 of the past 4 years, has billings of nearly £90 million, and a staff of 50. Our Client works with an exciting variety of clients, including The Co-operative Group, Toshiba, UKTV, Mothercare, SEGA, Hyatt Hotels, the National Magazine Company, Game, Porsche and Kraft-Cadbury.
Our Clients approach to media is based around a curiosity to Know More – about their clients’ businesses, their customers and how they consume media in the dynamic and fast-evolving communications environment. Their culture is collaborative, inquisitive and open-minded. Our client like to think they are fun to work with and the Media Implementation Manager Role has an important part to play in how we deliver this approach to their clients.
Our client has re-organised to better reflect their clients’ developing needs as the communications environment evolves. As part of this, our client have created a central planning and strategy team which operates across all their clients.
The central planning team’s remit is to oversee the production of contemporary, differentiated, high-level communications strategy for our clients, coupled with the most relevant and effective implementation. The team will work with planners in each account team to explore business and customer profiles, develop strategic direction, scope opportunities and establish the most relevant and effective media solutions, ensuring their proper implementation. The team is also responsible for developing and championing Our Clients proprietary planning framework and for keeping the agency fully-informed of category, consumer, communication and media trends. It will also further develop the agency’s approach to evaluating activity and measuring performance versus brief, and will be a conduit for a fuller appreciation of communication opportunities that are being developed and sold by media owners.
The Media Implementation Manager (MIM) is a key role within this team, The Clients Head of Planning as well as media strategists. As media investment becomes increasingly centralised, the MIM’s role is to champion and support media implementation, working with planners and buyers to oversee the process of bringing great strategy and planning to life in the real world of media. As such, it is a critical point of liaison between our clients planners and the media investment teams they work with. This is an exciting, hybrid role which they believe is critical to making sense of media complexity and opportunity, and a role which will become increasingly pivotal within media agencies
•Providing rigour to communications strategy and media proposals based on knowledge and understanding of the media infrastructure and developing this rigour within the planning teams.
•Facilitating the development of robust and impactful buying strategies for forthcoming campaigns, in conjunction with planners and buyers.
•Promoting better understanding of buying and planning needs and therefore more collaboration between planners and buyers.
•Building Our Clients profile among media owners.
•Working with media owners to understand, unlock and develop new opportunities, particularly with regard to media firsts, collaborations and co-promotions.
•Presenting these new opportunities as well as buying strategies, to clients.
•Representing the interest of our clients clients across the wider Group buying community, keeping the Group informed of forthcoming work and Our Client informed of trading priorities and opportunities.
•Encouraging the use of all relevant planning, evaluation and research tools across the agency.
•Working with the central planning team to develop and ensure adherence to Our Client’s new proprietary planning system.