Title Mobile Activation Executive
Categories Media Agency-Cross Media/ Offline, Mobile
Salary TBC
Location London UK

Our client believe in the power of Meaningful Connections to drive brand growth. They understand that to each individual consumer a brand can carry many and various meanings so they dig deep for relevant human understanding. They identify the ‘meaning’ that will resonate most with individual audiences to inform precise, targeted communications which create influential and meaningful connections; connections that drive more brand involvement and trust; connections that situate growth.

Our Client is in the business of helping clients grow the success of their brands to drive the type or meaningful connections that build desirable, sustainable and meaningful brands.


You will work within the Activation team and be a lead point of contact for mobile planning and buying within the company. You will support the Mobile Activation Manager to ensure we achieve client performance objectives and trading measures across the business.
You will be tasked with educating the client teams on how to plan mobile media and ensure that all mobile procedures and practices are set up, implemented and followed by each team. Manage and deliver any external clients mobile media campaigns. Be the go to person within the agency for everything mobile media.

As Mobile activation manager the role will focus on influencing and implementing clients’ mobile media strategy including end to end campaign management. Therefore strong mobile planning, buying and reporting skills are essential.
You will be required to analyse campaign results and identify and explain variance from goals both verbally or in post campaign reports. Post campaign learning’s will need to be fed into the client teams with the goal of ensuring continual improvement in mobile operations and delivery.

The campaign management aspect of the role will involve liaison with internal teams, clients, media owners and Mobext’s production and design teams. You will manage the production of banners and mobile rich media using tools such as Celtra and InMobi studio. However from time to time the role may involve project management of broader mobile projects such as app builds as and when required.

Key responsibilities

End to end mobile campaign management across client base.

Help the agency adapt to new trading technology for mobile.

Support the Mobext team when required in providing mobile leadership in the agency.

Work alongside the Lead Generation team for mobile specific activity.

Manage relationships with mobile media owners.

Build strong relationships with internal teams and clients.

Maintain accurate, accessible and organised documentation.

Key Skills

Sound planning expertise across Digital / Mobile channels

Sound buying / trading experience across Digital channels

Ability to work under pressure to meet deadlines

Proven experience of exceeding Client expectations

An understanding of the differences between Media channels and how mobile fits into each of these

Ability to manage team of individuals & display strong strategic direction

Strong communication skills – written and verbal

Well organised and numerical

High attention to detail

The ideal candidate will have mobile media experience or a keen interest in the mobile industry

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