Title Network Analyst
Categories Ad Operations, Advertising Technology, Campaign Management, Media Owner
Salary 21k

Job Purpose:

  • Manage the delivery of both web and mobile network campaigns each month in international markets on the Client
  • Operate multiple ad servers (Double Click premium & 3rd party tech platforms) to deliver campaign and network delivery.
  • Have a detailed understanding of the clients’s inventory in international markets
  • Understand who the key tier 2 demand partners are, the key buying metrics (cpm/ cpc/ cpa) and optimise accordingly.
  • Maintain and develop relationships with key clients (Ad exchanges/ Ad Networks and SSPs) in different markets.
  • Work internally to help sales/ business development teams to strategically grow spend in International markets.

Job Responsibilities

  • Campaign Management
  • Develop your expertise of ad serving across two market leading ad servers
  • Accurately setup campaigns monitoring the delivery (pricing, delivery, priority, pacing, frequency)
  • Daily inventory and availability analysis
  • Work with clients to ensure that our client getting the maximum return on our inventory.
  • Manage ad server discrepancies

Client Servicing

  • Liaise with clients regularly to resolve queries,
  • Communicate and consider optimisation recommendations with clients.
  • Consult with clients on future spend and trends communicating monthly targets.

Reporting and Optimisation

  • Maintain internal traffic/ financial/ client databases for all International markets.
  • Managing daily delivery in key markets
  • Produce monthly reports for senior management

Develop and manage internal relationships.

  • To work alongside ad ops team
  • Work closely with the sales team to develop their knowledge of the international markets
  • Take an active role internally to brainstorm and problem solve.
  • Manage your campaigns holistically across the site by considering the demand requirements of campaigns managed by others.
  • Liaise with the finance/ dev and tech teams.

 

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