Title Planning Manager
Categories Campaign Management, Client Services, Digital Marketing, Media Agency-Cross Media/ Offline
Location London UK

The Client

Our client is a leading media agency whose ambition is to redefine media and the way it delivers value to their clients’ business

The Opportunity

The Planning Manager role is to:

  • Support the AD in planning and account handling one or more clients
  • Work collectively with team to deliver our clients and client business objectives and financial targets
  • Know the clients products and services and client business trends to deliver innovative, ambitious  ‘on-brief’ client planning solutions across core and diversifie

Key Responsibilities

Commercial Edge

  • Understand fee structures and commercial terms for  media used in client contract
  • Use knowledge of the clients products and services to  support team to deliver innovative and creative solutions to client briefs
  • Work with AD to continuously review plans to look at how things could be done more efficiently to drive greater margin and value
  • Contribute innovative, fresh ideas for relevant part of the pitch/plan content – know internal and external factors affecting the client
  • Proactively manage team resource to ensure that data and info required for pitch process is delivered timely and accurately. Attend pitch (if appropriate)
  • Where appropriate account lead on smaller clients

Strategic Focus

  • Manage team to keep knowledge at the forefront of current and future industry thinking  
  • Contribute thinking to shape strategic client comms plan
  • External Relationship Management
  • Connect credibly with client and industry stakeholders at brand manager/senior brand manager level. Co-ordinate team to build strong relationships to deliver brilliant plans, service and ‘keep client smiling’. Be a trusted expert on media solutions
  • Know and understand the client, their business/brand ,their customer, their economic environment, industry, target customer and who their competitors
  • Deliver Excellence
  • Support AD in delivering outstanding client service through management of comms plan
  • Work with CD/AD to challenge client brief to ensure clarity on objectives and key plan information
  • Collaborate with  CD/AD to  implement  outstanding ICP
  • Project manage team to deliver excellent execution  of clients comms plans:
  • Manage budgets and timelines
  • Connect with internal specialists  to provide them with the right brief and negotiate  timelines, resource allocation and deliverables
  • Manage client meeting content – organise weekly status update meetings on comms plan and up and coming future campaigns (if required by client). Include all relevant internal and external stakeholders eg partner agencies etc
  • Lead frequent internal status update meetings
  • Provide external stakeholders with accurate and relevant plan details and content
  • Escalate to AD potential issues eg balance of time vs. revenue specialist use – understand the commercial impact of this
  • Provide accurate and relevant status reports (execs/grads do if on team)
  • Be the ‘gatekeeper’ for quality control and the first port of call on day to day queries and questions and plan progress
  • Coordinate  invoicing and payment process as per contract and terms agreed
  • Mange exec /grad to compile required PCA data. Analyse information to provide AD with key insights eg competitor strategy, how their customers consume media, target measurements etc
  • Present  confidently and with impact

Mobilisation

  • Take personal responsibility for own development, learning  and personal objectives –  proactively seeking out new learning opportunities to drive performance in role
  • Manage self and team to develop positive relationships across the company, clients, partner agencies and media owners
  • Develop and motivate execs and grads:
  • Drive their training  on relevant internal and external tools and systems eg CCS, booking, finance systems and processes – make them experts
  • Collaborate with AD to set smart, ambitious PO’S and career development plans
  • Hold performance reviews and provide frequent open and honest feedback to drive performance  and develop talent
  • Deliver relevant ‘on the job’ training to drive collective team knowledge and expertise
  • Ensure they understand and know what to do to deliver financial targets

Personal Specification – skills

  • Negotiation
  • Communication across all levels –internal and external
  • Numerate and analytical
  • Project mgt
  • Planned and organised – attention to detail
  • Commercial
  • Strategic thinking
  • Strong interpersonal and presentation skills
  • Energised and enthusiastic
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