Title Sponsorship Account Manager
Categories Advertising Technology, Campaign Management, Digital Marketing, Media Agency-Cross Media/ Offline, Media Sales
Location London UK

The Role

  • Financial – To generate £400k+ of new and incremental revenues for the company through creative solutions
  • Operational – To cultivate, grow and manage the relationship between company and designated clients and agencies in order to maximise revenues across all platforms
  • Discipline – Responsible for the strategy for the designated specialist territory and the delivery of all creative projects

 Purpose of role

  • Strategic Excellence – To generate audience experiences via branded content and sponsorship opportunities across all platforms by selling creative media solutions to clients, media agencies and specialist agencies
  • Business Development – The Account Manager has prime responsibility and accountability for the development and implementation of a creative  strategy that builds business between the client and company and their designated agencies
  • Client Services – Develop long-term sustainable partnerships with designated clients within the sector. Develop a personal strategy for new business within designated territory within the sector

Key responsibilities and accountabilities

  • Represent the company to a client portfolio (with a branded content focus)
  • Generate branded content revenue from sponsorship and other content ideas. Write market-leading proposals, pitch, negotiate, plan and implement campaigns
  • Drive branded content solutions into all areas of the company output including integrated campaigns across print, online, mobile and emerging platforms, responding to client’s needs in a creative and innovative manner
  • Oversee project management, remain sales lead throughout delivery
  • Liaise with Commercial content delivery team, Editorial, Technology, Product, Marketing and other relevant departments
  • Generate new business and contacts through proactive meetings and ideas with agencies and clients
  • Business plan and forecast
  • Build and manage a strong base of client and agency contacts
  • Build a list of target accounts and meet appropriate conversion targets
  • To also maximise cross-selling opportunities across the companys portfolio
  • Reporting
  • Accurately follow up on all paper work book all advertising on the Enterprise system and ensure all creative is supplied to specification
  • Keep all client records up to date through the Salesforce CRM system
  • Keep management informed of all sales activity
  • Work to quarterly agreed KPI’s

Desired Skills and Experience

Key contacts and relationships (internal and external)

  • Key personnel at relevant clients. Focussing especially on specialist sponsorship, promotion and branded content teams and agency relationships where appropriate
  • Relevant stakeholders both within the commercial departments and outside them
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